Cosmetic Dentistry is on the Rise. Here’s Why.

By Therese Vannier, RDA/OMSA July 25, 2018

Dental professionals and cosmetic dentistry practices should be feeling pretty good about the future. The global dental market is projected to grow from $28 billion in 2016 to $37 billion in 2021. And a 2017 jobs report by the Bureau of Labor Statistics predicted: “Overall employment of dentists is projected to grow 19 percent from 2016 to 2026, much faster than the average for all occupations. The demand for dental services will increase as the population ages and as research continues to link oral health to overall health.”

cosmetic dentistry

Dentistry is a fantastic career choice in our current market, offering numerous job opportunities, increased work satisfaction and high salaries. The situation is particularly good for cosmetic dentists, with the global market for esthetic dentistry forecast to grow at roughly 2.4 percent over the next five years, reaching $17.6 billion in 2023, according to a new Global Info Research study. Here’s why cosmetic dentistry is on the rise.

Consumers have more disposable income for cosmetic dentistry

Esthetic dental services are in high demand because consumers have more disposable income to invest on their appearance. Dental tourism is also driving the market upward. High-tech dental practices are becoming travel destinations for patients who don’t have access to quality enhancement services at home.

Consumers value their teeth

Increasingly, consumers care more about the appearance and function of their teeth. Furthermore, they understand the value of a healthy smile. In fact, three-quarters of adults feel an unattractive smile can hurt their chance for career success. “It’s more than just a smile,” according to the American Academy of Cosmetic Dentistry. “It’s light, levity, kindness, and compassion.”

Consumers value dental professionals

Two of the most common cosmetic dentistry procedures patients inquire about are teeth whitening and correction of misaligned teeth. The good news is that over-the-counter whitening systems and aligners may be losing popularity. Patients are starting to recognize the value of treatment by licensed professionals. A good cosmetic dentist can ensure better, more natural-looking results than any DIY alternative from a drug store.

So learn all you can about technology, implants, veneers, direct bonding, orthodontics, periodontal plastic surgery, porcelain crowns, fixed bridges, teeth whitening, and tooth-colored fillings for the best cosmetic dentistry. Help your patients get that bright new smile, enhance their facial esthetic, and feel better about their overall appearance.